In Brooklyn recently, I stopped by the storefront window of a hardware store and I wondered why it caught my eye. Its rather random collection of items and the absence of brand-name advertising were a refreshing combination. I knew this display was created by an amateur, a local business owner who featured things s/he was selling, without a lot of concern for merchandising or messaging. It was quite simply a window saying plainly: here are some things. It allowed the things themselves do the talking.
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